About Us

Hi, I’m Devanshi, founder and designer behind VAMA.

I started this journey at just 16 as a small side hustle, with one dream to build something of my own. When scrunchies made their global comeback across European fashion, I saw an opportunity to bring that elevated, Pinterest inspired aesthetic to India in my own way.

I wear my creations everywhere. I am the first face of my brand, and nothing makes me prouder than seeing other girls wear VAMA and make it their own.

VAMA means beautiful lady in Sanskrit, and that is exactly how I want every piece to make you feel.

This brand grew with me, and it continues to grow with every dream we dare to chase.

My Favourite Products
Ranisahiba- 144
Ranisahiba- 144
Rs. 4,850.00
Rs. 4,850.00
Rose Clips - Vama Studio
Rose Clips
Rs. 495.00
Rs. 495.00 -17%
Rs. 600.00
Ranisahiba- 144
Ranisahiba- 144
Rs. 4,850.00
Rs. 4,850.00
Title
Rs. 0.16

The Vama Voices

Anika Desai
Tanvi Malhotra
Riya Domadia
Aanya Kapoor
Kavya Shah
Meher Arora
Ishita Jain

  • VAMA watches are timeless pieces handcrafted by Indian karigars.

  • VAMA is made for the beautiful lady you are.

  • VAMA is your everyday luxury.

  • VAMA is the art of feeling beautiful.

VAMA watches are timeless pieces handcrafted by Indian karigars.

VAMA is made for the beautiful lady you are.

VAMA is your everyday luxury.

VAMA is the art of feeling beautiful.